Most adverts are Motherlargely terrible, but every now and then a piece of marketing comes along that just absolutely hits the nail on the head.

SEE ALSO: Man's gloriously dumb video of a salt shaker has the most hardcore dad joke ending

Well step aside, inferior breakfast venues, because Lenwich restaurant has only gone and come up with the pun to end all puns:

Yep: "Egg Morning". Perhaps the most beautiful example of the "so bad/meaningless/confusing it's actually good" pun ever put into practice.

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Nobody on Twitter knew quite what to make of it.

Others, meanwhile, were reminded of similarly brilliant campaigns.

Hope you eggjoyed, eggeryone.

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